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    Book Promotions For October

    This month we have a special promotion on these two books. You won’t want to miss out on either of these great reads. Order yours today!

    Click on the title of the book to go to our website to purchase.

    Don’t Be Evil: An Analysis of Google

    Google is the overwhelming market leader when it comes to search engines. However, there are two IT companies with a higher growth rate than Google. Baidu and Yandex reported a humble $2.3B and $622.2M, respectively, in revenue for 2011, merely a grain of sand to Googles $37.9B of revenue in the same year. Still, it is noteworthy that Baidu grew 85% year over year, Yandex achieved 65% growth, while Google achieved just 44% in international growth.

    This ebook examines the financials and competitive environment that Google has endured to move from a noun to a verb signifying “to search”.

    Adventures in Project Management: Denver International Airport

    Denver International Airport was the first new airport in the United States for decades. It took four years and close to $1B, one of the largest projects in history. In 1985 the city of Denver set out to construct a new state of the art airport that would allow them to be an air transportation hub with:

    • Capacity to handle over 50 million passengers annually.
    • Goal of a 30 min TAT
    • The critical system was the baggage handling system.
    • Moving from each airlines owning their own baggage handling system towards  a single system
    • Designed to support 60k bags per hour, averaging 8-10 min from aircraft to carousel.

    This analysis of the mega-project reviews the disciplines of initiating, planning and executing the work of the team to achieve their specific goals.

    How to Design the Ultimate eBook Cover

    Have you ever been so excited to get your next book to read that you just can’t wait to get on the store’s site and find just the right one? Yep, me too! With anticipation, you click on the site to start the search. At that very minute, all of your excitement turns to frustration because all those little thumbnails are crammed with images and words you can’t read. There is just too much happening in that small space.

    Don’t let your book fall prey to the land of ‘I don’t have time to enlarge each and every one of these thumbnails to see what the bloody cover looks like.’

    • Is your cover Big and Bold? Your ebook cover should be easily read even as a small thumbnail picture.
    • Does it look professional? Your cover art needs to look amazing and top notch if you want anyone to read your story and find out what a great writer you are.
    • Does it tell the reader it’s story at a quick glance? The cover of your book needs to tell the reader what the tone of the book is in a few seconds or they are off to the next one down the list. It should make the reader want to buy it without having to go to “read more here”.

    Try getting inspiration from some of the best-selling authors out there. Look at the colors they used, what font it was written in, the information it gives you. This should help you see what readers are looking for in the book they read. Remember, when in doubt, cut it out! Less is always better in this case.

    Book Promotions For October

    This month we have a special promotion on these two books. You won’t want to miss out on either of these great reads. Order yours today!

    Click on the title of the book to go to our website to purchase.

    Don’t Be Evil: An Analysis of Google

    Google is the overwhelming market leader when it comes to search engines. However, there are two IT companies with a higher growth rate than Google. Baidu and Yandex reported a humble $2.3B and $622.2M, respectively, in revenue for 2011, merely a grain of sand to Googles $37.9B of revenue in the same year. Still, it is noteworthy that Baidu grew 85% year over year, Yandex achieved 65% growth, while Google achieved just 44% in international growth.

    This ebook examines the financials and competitive environment that Google has endured to move from a noun to a verb signifying “to search”.

    Adventures in Project Management: Denver International Airport

    Denver International Airport was the first new airport in the United States for decades. It took four years and close to $1B, one of the largest projects in history. In 1985 the city of Denver set out to construct a new state of the art airport that would allow them to be an air transportation hub with:

    • Capacity to handle over 50 million passengers annually.
    • Goal of a 30 min TAT
    • The critical system was the baggage handling system.
    • Moving from each airlines owning their own baggage handling system towards  a single system
    • Designed to support 60k bags per hour, averaging 8-10 min from aircraft to carousel.

    This analysis of the mega-project reviews the disciplines of initiating, planning and executing the work of the team to achieve their specific goals.

    How to Design the Ultimate eBook Cover

    Have you ever been so excited to get your next book to read that you just can’t wait to get on the store’s site and find just the right one? Yep, me too! With anticipation, you click on the site to start the search. At that very minute, all of your excitement turns to frustration because all those little thumbnails are crammed with images and words you can’t read. There is just too much happening in that small space.

    Don’t let your book fall prey to the land of ‘I don’t have time to enlarge each and every one of these thumbnails to see what the bloody cover looks like.’

    • Is your cover Big and Bold? Your ebook cover should be easily read even as a small thumbnail picture.
    • Does it look professional? Your cover art needs to look amazing and top notch if you want anyone to read your story and find out what a great writer you are.
    • Does it tell the reader it’s story at a quick glance? The cover of your book needs to tell the reader what the tone of the book is in a few seconds or they are off to the next one down the list. It should make the reader want to buy it without having to go to “read more here”.

    Try getting inspiration from some of the best-selling authors out there. Look at the colors they used, what font it was written in, the information it gives you. This should help you see what readers are looking for in the book they read. Remember, when in doubt, cut it out! Less is always better in this case.