Financial Managers play a crucial role in American business. The decisions made by financial managers can be the difference between wild financial success and bankruptcy. With any business, there is always risk and competition, but it is important for financial managers to make the best decisions to lead the company to greater revenue and yearly growth. Brithe Publishing offers books that can help keep financial managers informed about the decisions they make and how they can improve their process.
Brithe Publishing understands the need for high-quality books that focus on high-level careers and positions, such as Financial Management. We aim to provide our books in easy-to-read formats that make them more accessible in day-to-day life. The book Don’t Be Evil: A Financial Analysis of Google is available in ebook formats so you can read it anytime you get the chance. Here is a brief look at the book and the type of knowledge you can expect to gain.
Don’t Be Evil: A Financial Analysis of Google
by Blake Stone
Google is the clear market leader when it comes to search engine and online search activity. Though they have well established themselves as the leader, there are two IT companies that have reported a higher growth rate than Google. Both Baidu and Yandex were able to report a humble $2.38 and $622.2 Million respectively, in revenue for 2011. While this is a grain of sand compared to Google’s $37.9 Billion in revenue that same year, it is still important to note the amazing growth these two companies are able to maintain against such a massive competitor. Baidu grew 85% year over year, Yandex experienced 65% growth, and Google achieved just 44% growth in the international market.
This ebook aims to examine the financial and competitive environment that Google has endured to move from a noun to a verb signifying “to search.” It also examines its competitors and their ability to maintain high levels of growth in that same environment.