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    The Star Alliance Is The World’s First And Largest Airline Alliance

    Star Alliance is the world’s first and largest airline alliance. An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. Alliances provide a network of connectivity and convenience for international passengers and international packages, and the Star Alliance network is the front runner of this. Founded in 1997, its name and emblem represent the five founding airlines which are the Air Canada airline, the Lufthansa airline, the Scandinavian Airlines System airline, the Thai Airways International airline, and last but not least the United airlines company. Since then the Star Alliance has grown exponentially.

    All airline alliances provide certain benefits to the individual airline company, not just name and organization recognition. The benefits offered by the Star Alliance network are greater than most other network alliance airlines, thus explaining their position as the number one airline alliance in the world. Some of the benefits can consist of cost reduction from sharing certain purchases and investments, cross sharing staff, sharing sales offices and other facilities such as maintenance and operational facilities.

    More importantly than what the Star Alliance network offers their airline companies is what they offer the travelers that choice to fly with them. Such benefits include lower prices on airfare, more departure times to a given route, shorter travel times, faster mileage rewards, a wider variety of destinations, better airport lounges, etc.

    All the members of the Star Alliance network are among the most respected airlines in the world. Thus becoming a member is not easy and is very exclusive. In order for an airline to become a member of the Star Alliance, the airline must comply with the highest industry standards of customer service, security and technical infrastructure. The Star Alliance network together offers convenient and comfortable travel to almost any destination in the world.

    Statistically speaking, Star Alliance network has 25 airline company members, over 3,700 aircraft and almost 460,000 employees on file. Star Alliance network flies nearly  590,000,000 passengers per year; bringing in an annual sales revenue of $169 billion and servicing over 170 foreign countries.

    Star Alliance was the first and is the largest of all airline alliance networks, and it shows in their successes.  Their activities and benefits offered to both airline companies that join them and passengers that fly with them are endless.

    Who Is Minding The Airlines?

    The American airline industry has been in turmoil over the past few years, due to the decline of the American economy. But one can not help but wonder, who all is benefiting from this? Does the American airline industry show a direct correlation to that of other country’s industries?

    Anytime one loses, another wins, or is more than better suited for the advantage. India, for instance, has begun to implement something that American airline industry has had for years. The establishing of the economic regulatory authority for airports and airlines. An economic regulatory authority is a governmental agency that regulates businesses in the public interest.

    Titled the “Airports Economic Regulatory Authority of India Act 2008,” this act was first written in December of 2008 but was signed into law in May of 2009. The act establishes an independent body to regulate tariffs and monitor the performance of airports.

    To many, this may sound common or mundane, but to a country that did not have these regulations prior to having them now is of great significance.

    This new regulatory authority will attempt to remove all the anomalies that occurred during the “Airports Authority of India,” the prequel to the “Airports Economic Regulatory Authority of India Act 2008.” This reign as the service provider and regulator of domestic and international airports in India is the framework that the new regulatory authority hopes to correct.

    One of the major problems with the old regulatory authority was that the charges for services did not match the quality of services provided in most cases. And without the intervention of an independent regulator, much like that of the American airline industry, India lacked the necessary environment
    for the development of an airport infrastructure that could compete on a global standard.

    The Airports Economic Regulatory Authority of India Act 2008 will be directly responsible for the regulating of tariffs at major airports; determining such fees as those for development and other passenger services fees, and monitoring performance standards relating to the quality of services at major airports.

    It may be too soon to tell the effects of the Airports Economic Regulatory Authority of India Act 2008, but one thing is for sure, that this government control will overall better the country in the long run.

    From Learning to Marketing, One Leader’s Worthwhile Switch

    I recently read this article and thought that I should share it with all of you. Have you ever had a manager that has gone from sales to the marketing end of the business and still acts as a salesman with their approach to management? I have and I found it very frustrating. They are now coaches who need to understand how to observe and speak to people. Let me sell, you help me understand the behavior behind the sale.

    Here is the article from clomedia.com:

    The chief learning officer role is a flexible one. Richardson’s Andrea Grodnitzky shared how her move from CLO to CMO opened her eyes to beneficial sales-based learning strategies.

    January 9, 2017

    by Nidhi Madhavan

    Successful marketers need to fully understand their customers. For Andrea Grodnitzky, the new chief marketing officer at Richardson Sales Training, her customers are learning leaders at some of the world’s top sales organizations.

    Grodnitzky spent the prior year as Richardson’s chief learning officer. She’s been with the sales performance improvement company for almost 14 years, working with founder Linda Richardson to develop core programs and eventually lead the design and facilitation teams. As CLO, Grodnitzky took on a customer-facing role, writing thought leadership pieces and representing Richardson to existing and prospective clients. Thus, the transition to CMO came naturally.

    “Our customers are both sales professionals and learning leaders,” she explained. “I’ve been working with these folks for quite some time, so it’s nice to bring that knowledge with me to this new role.”

    She spoke to Chief Learning Officer about sales organizations’ learning needs and the trends shaping them.

    Richardson is a 37-year-old company. How have the learning needs of sales teams changed over time?

    The most dramatic changes have happened in just the past few years. First, both business buyers and consumers have changed their buying behavior due to the availability of information online and advances in mobile technology; we can now ask opinions and research products instantly. This shift means sales people must be upskilled to engage with today’s hyper-informed customers.

    Second, the pace of business has sped up. In some ways, technology has helped salespeople become more efficient, but expectations from management and customers have increased as well. Learning solutions now need to fit into busier lifestyles. Companies need to prioritize skills training and make sure that learning is bite-sized, easily accessible and relevant.

    Finally, higher buying expectations have led many companies to form extended sales teams with individuals who don’t have formal sales backgrounds. Learning leaders need to ensure they provide these teams with the right knowledge and skills.

    Richardson works with many Fortune 500 and Fortune 1000 clients. Are there any training strategies common to these companies that contribute to their success?

    There are certainly a variety of approaches, but there are some common themes we see in our most successful clients:

    1. They decide what success looks like before they begin. They identify the key performance indicators that matter to them and then partner with firms like us to create the right measurement approach. They also look at their progress along the way to inform their continued investment and adjust to learner needs.
    2. They have strong buy-in from leadership, in words and actions. Strong organizations orchestrate senior leader buy-in and ongoing engagement as part of their plans, making sure leaders themselves understand the importance of their investment and role in training initiatives.
    3. They ensure that learning is contextual and relevant. Sales professionals don’t like spending time on activities they don’t perceive as important. Successful organizations connect the dots on how their programs will help them meet targets by utilizing case studies and real-life scenarios.

    Sustaining sales behaviors taught during training is one of Richardson’s key goals. What mistakes do organizations often make reinforcing learning in the field?

    Sales managers are an important investment area; their support is critical for any learning initiative to succeed. But learning leaders often take for granted that managers know how to observe and coach. For example, a manager may understand the importance of a strong opening with a customer, but their coaching will be watered down if they haven’t been taught the observable behaviors to watch for.

    Organizations also need to train managers on how to coach effectively. Most managers are former sales professionals, but the skills that helped them succeed in sales can conflict with those needed to be a great coach. A sales manager might be itching to take over a sales encounter, but they need to learn to step back and develop their team members’ skills.

    We talked about trends that have already affected sales teams, but are there any new learning trends we may see in 2017 and beyond?

    We’ve spent some time listening to our clients during advisory boards and quarterly meetings, and here’s what we’re hearing:

    Mobile learning: It’s no longer just nice to have. It’s been on the horizon, but not all sales organizations are quite there. Sales people live on their phones; if you want to reach them, that’s where to go.

    Expectations: Learner expectations are no longer based on other training programs. Learning organizations need to take a cue from digital spaces like Facebook, YouTube and Google, where people spend most of their time.

    Personalization: Engaging content meets learners exactly where they are on the learning journey. New technology and techniques allow organizations to personalize content without massive effort.

    Analytics: We’re in the “show me” age. Learning leaders will see increased efforts to track and display impactful results. The key is to tell the story around the data.

    This One Thing Puts FedEx At The Top Of Its Game

    FedEx was the first overnight express delivery company in the world and is the world’s largest airline in terms of freight tons flown daily.  FedEx is also considered the world’s largest airline in terms of the number of aircraft.  With over 375 destinations worldwide and one in nearly every country, it is extremely hard to find someone that is not familiar with the name FedEx.

    One of the reasons FedEx has become so dominating in cargo transportation is because of the reoccurring contracts that are signed with the United States Postal Services allowing FedEx to transport their Express Mail and Priority Mail.  These past two contracts allow FedEx Express to place drop boxes at every United States Postal Services post office.  Needless to say, the United States Postal Service is the largest customer of FedEx.

    The major strength of any company, not just FedEx, is its ability to work around the clock, utilizing all 24 hours in the day. FedEx has demonstrated their ability to utilize time more efficiently by capitalizing on red-eye flights.  When cargo items being transported, such as freight, are on the ground in the day, those same items can be transported at night by FedEx for the “long haul” and the last stretch of taking the cargo item to the final destination can be completed by the ground forces in the day.  Because of this maximization of all 24 hours FedEx has set the bar for all to follow in terms of productivity.

    Six Sigma thinking can give a business fact-based situation to transform what are considered abstract scenarios and turn them into tangible solutions.
    What is Six Sigma?

    Sigma is a statistical term that measures how far a given process deviates from perfection. The idea behind Six Sigma is that if one can measure how many “defects” it has in a process, it can systematically figure out how to eliminate them and get as close to “zero defects” as possible.

    To achieve the quality of Six Sigma, a process must produce no more than 3.4 defects per million parts. Three Sigma is 93.3% accuracy. Four Sigma is 99%. Five Sigma is 99.7% and Six Sigma is 99.99%. To scale, three Sigma is 1.5 misspelled words per page in a book. Six Sigma is one misspelled word in all the books in a small library.

    Best said by  Hall of Fame football coach Vince Lombardi: “Perfection is unattainable, but if we chase it, we can catch excellence!”
    What are the Process Improvement Methodologies?

    Process improvement methodology has five steps: Define, Measure, Analyze, Improve and Control (DMAIC). These steps are designed to guide teams through a rigorous process of clearly understanding the situation and capturing information, enabling teams to look past the symptoms of a problem and identify the true root causes. After verification of the suspected root causes, the Improve and Control phases of the DMAIC process are used to develop solutions, organize and execute implementation plans, and monitor the results closely to ensure the realization of expected benefits.

    And FedEx’s implementation of the Lean Six Sigma has increased its productivity and brought them a bit closer to perfection.  By using Lean Six Sigma, FedEx has better measured their defects, or practices that are counter-productive, in their process and systematically found a better way to eliminate them and get as close to their goal of zero defects as possible.

    It is becoming increasingly important that both quality and quality assurance are considered in any business that hopes to survive, let alone thrive.  The FedEx organization has employed the Lean Six Sigma methods and techniques for better controlling of both their quality and quality assurance processes within the corporation.

    FedEx has no competition with any other freight or cargo carriers due to one major advantage, its massive size. As of June 2016, the FedEx Express fleet consisted of 659 operational aircraft and another 89 on order, making it the largest civil fleet in the world!  In addition, the average lifecycle of any given aircraft is roughly 22.2 years, meaning that their fleet 600+ is steadily growing because of the low rate of having to replace individual aircraft often.

    How to Design the Ultimate eBook Cover

    Have you ever been so excited to get your next book to read that you just can’t wait to get on the store’s site and find just the right one? Yep, me too! With anticipation, you click on the site to start the search. At that very minute, all of your excitement turns to frustration because all those little thumbnails are crammed with images and words you can’t read. There is just too much happening in that small space.

    Don’t let your book fall prey to the land of ‘I don’t have time to enlarge each and every one of these thumbnails to see what the bloody cover looks like.’

    • Is your cover Big and Bold? Your ebook cover should be easily read even as a small thumbnail picture.
    • Does it look professional? Your cover art needs to look amazing and top notch if you want anyone to read your story and find out what a great writer you are.
    • Does it tell the reader it’s story at a quick glance? The cover of your book needs to tell the reader what the tone of the book is in a few seconds or they are off to the next one down the list. It should make the reader want to buy it without having to go to “read more here”.

    Try getting inspiration from some of the best-selling authors out there. Look at the colors they used, what font it was written in, the information it gives you. This should help you see what readers are looking for in the book they read. Remember, when in doubt, cut it out! Less is always better in this case.

    The Star Alliance Is The World’s First And Largest Airline Alliance

    Star Alliance is the world’s first and largest airline alliance. An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. Alliances provide a network of connectivity and convenience for international passengers and international packages, and the Star Alliance network is the front runner of this. Founded in 1997, its name and emblem represent the five founding airlines which are the Air Canada airline, the Lufthansa airline, the Scandinavian Airlines System airline, the Thai Airways International airline, and last but not least the United airlines company. Since then the Star Alliance has grown exponentially.

    All airline alliances provide certain benefits to the individual airline company, not just name and organization recognition. The benefits offered by the Star Alliance network are greater than most other network alliance airlines, thus explaining their position as the number one airline alliance in the world. Some of the benefits can consist of cost reduction from sharing certain purchases and investments, cross sharing staff, sharing sales offices and other facilities such as maintenance and operational facilities.

    More importantly than what the Star Alliance network offers their airline companies is what they offer the travelers that choice to fly with them. Such benefits include lower prices on airfare, more departure times to a given route, shorter travel times, faster mileage rewards, a wider variety of destinations, better airport lounges, etc.

    All the members of the Star Alliance network are among the most respected airlines in the world. Thus becoming a member is not easy and is very exclusive. In order for an airline to become a member of the Star Alliance, the airline must comply with the highest industry standards of customer service, security and technical infrastructure. The Star Alliance network together offers convenient and comfortable travel to almost any destination in the world.

    Statistically speaking, Star Alliance network has 25 airline company members, over 3,700 aircraft and almost 460,000 employees on file. Star Alliance network flies nearly  590,000,000 passengers per year; bringing in an annual sales revenue of $169 billion and servicing over 170 foreign countries.

    Star Alliance was the first and is the largest of all airline alliance networks, and it shows in their successes.  Their activities and benefits offered to both airline companies that join them and passengers that fly with them are endless.

    Who Is Minding The Airlines?

    The American airline industry has been in turmoil over the past few years, due to the decline of the American economy. But one can not help but wonder, who all is benefiting from this? Does the American airline industry show a direct correlation to that of other country’s industries?

    Anytime one loses, another wins, or is more than better suited for the advantage. India, for instance, has begun to implement something that American airline industry has had for years. The establishing of the economic regulatory authority for airports and airlines. An economic regulatory authority is a governmental agency that regulates businesses in the public interest.

    Titled the “Airports Economic Regulatory Authority of India Act 2008,” this act was first written in December of 2008 but was signed into law in May of 2009. The act establishes an independent body to regulate tariffs and monitor the performance of airports.

    To many, this may sound common or mundane, but to a country that did not have these regulations prior to having them now is of great significance.

    This new regulatory authority will attempt to remove all the anomalies that occurred during the “Airports Authority of India,” the prequel to the “Airports Economic Regulatory Authority of India Act 2008.” This reign as the service provider and regulator of domestic and international airports in India is the framework that the new regulatory authority hopes to correct.

    One of the major problems with the old regulatory authority was that the charges for services did not match the quality of services provided in most cases. And without the intervention of an independent regulator, much like that of the American airline industry, India lacked the necessary environment
    for the development of an airport infrastructure that could compete on a global standard.

    The Airports Economic Regulatory Authority of India Act 2008 will be directly responsible for the regulating of tariffs at major airports; determining such fees as those for development and other passenger services fees, and monitoring performance standards relating to the quality of services at major airports.

    It may be too soon to tell the effects of the Airports Economic Regulatory Authority of India Act 2008, but one thing is for sure, that this government control will overall better the country in the long run.

    From Learning to Marketing, One Leader’s Worthwhile Switch

    I recently read this article and thought that I should share it with all of you. Have you ever had a manager that has gone from sales to the marketing end of the business and still acts as a salesman with their approach to management? I have and I found it very frustrating. They are now coaches who need to understand how to observe and speak to people. Let me sell, you help me understand the behavior behind the sale.

    Here is the article from clomedia.com:

    The chief learning officer role is a flexible one. Richardson’s Andrea Grodnitzky shared how her move from CLO to CMO opened her eyes to beneficial sales-based learning strategies.

    January 9, 2017

    by Nidhi Madhavan

    Successful marketers need to fully understand their customers. For Andrea Grodnitzky, the new chief marketing officer at Richardson Sales Training, her customers are learning leaders at some of the world’s top sales organizations.

    Grodnitzky spent the prior year as Richardson’s chief learning officer. She’s been with the sales performance improvement company for almost 14 years, working with founder Linda Richardson to develop core programs and eventually lead the design and facilitation teams. As CLO, Grodnitzky took on a customer-facing role, writing thought leadership pieces and representing Richardson to existing and prospective clients. Thus, the transition to CMO came naturally.

    “Our customers are both sales professionals and learning leaders,” she explained. “I’ve been working with these folks for quite some time, so it’s nice to bring that knowledge with me to this new role.”

    She spoke to Chief Learning Officer about sales organizations’ learning needs and the trends shaping them.

    Richardson is a 37-year-old company. How have the learning needs of sales teams changed over time?

    The most dramatic changes have happened in just the past few years. First, both business buyers and consumers have changed their buying behavior due to the availability of information online and advances in mobile technology; we can now ask opinions and research products instantly. This shift means sales people must be upskilled to engage with today’s hyper-informed customers.

    Second, the pace of business has sped up. In some ways, technology has helped salespeople become more efficient, but expectations from management and customers have increased as well. Learning solutions now need to fit into busier lifestyles. Companies need to prioritize skills training and make sure that learning is bite-sized, easily accessible and relevant.

    Finally, higher buying expectations have led many companies to form extended sales teams with individuals who don’t have formal sales backgrounds. Learning leaders need to ensure they provide these teams with the right knowledge and skills.

    Richardson works with many Fortune 500 and Fortune 1000 clients. Are there any training strategies common to these companies that contribute to their success?

    There are certainly a variety of approaches, but there are some common themes we see in our most successful clients:

    1. They decide what success looks like before they begin. They identify the key performance indicators that matter to them and then partner with firms like us to create the right measurement approach. They also look at their progress along the way to inform their continued investment and adjust to learner needs.
    2. They have strong buy-in from leadership, in words and actions. Strong organizations orchestrate senior leader buy-in and ongoing engagement as part of their plans, making sure leaders themselves understand the importance of their investment and role in training initiatives.
    3. They ensure that learning is contextual and relevant. Sales professionals don’t like spending time on activities they don’t perceive as important. Successful organizations connect the dots on how their programs will help them meet targets by utilizing case studies and real-life scenarios.

    Sustaining sales behaviors taught during training is one of Richardson’s key goals. What mistakes do organizations often make reinforcing learning in the field?

    Sales managers are an important investment area; their support is critical for any learning initiative to succeed. But learning leaders often take for granted that managers know how to observe and coach. For example, a manager may understand the importance of a strong opening with a customer, but their coaching will be watered down if they haven’t been taught the observable behaviors to watch for.

    Organizations also need to train managers on how to coach effectively. Most managers are former sales professionals, but the skills that helped them succeed in sales can conflict with those needed to be a great coach. A sales manager might be itching to take over a sales encounter, but they need to learn to step back and develop their team members’ skills.

    We talked about trends that have already affected sales teams, but are there any new learning trends we may see in 2017 and beyond?

    We’ve spent some time listening to our clients during advisory boards and quarterly meetings, and here’s what we’re hearing:

    Mobile learning: It’s no longer just nice to have. It’s been on the horizon, but not all sales organizations are quite there. Sales people live on their phones; if you want to reach them, that’s where to go.

    Expectations: Learner expectations are no longer based on other training programs. Learning organizations need to take a cue from digital spaces like Facebook, YouTube and Google, where people spend most of their time.

    Personalization: Engaging content meets learners exactly where they are on the learning journey. New technology and techniques allow organizations to personalize content without massive effort.

    Analytics: We’re in the “show me” age. Learning leaders will see increased efforts to track and display impactful results. The key is to tell the story around the data.

    This One Thing Puts FedEx At The Top Of Its Game

    FedEx was the first overnight express delivery company in the world and is the world’s largest airline in terms of freight tons flown daily.  FedEx is also considered the world’s largest airline in terms of the number of aircraft.  With over 375 destinations worldwide and one in nearly every country, it is extremely hard to find someone that is not familiar with the name FedEx.

    One of the reasons FedEx has become so dominating in cargo transportation is because of the reoccurring contracts that are signed with the United States Postal Services allowing FedEx to transport their Express Mail and Priority Mail.  These past two contracts allow FedEx Express to place drop boxes at every United States Postal Services post office.  Needless to say, the United States Postal Service is the largest customer of FedEx.

    The major strength of any company, not just FedEx, is its ability to work around the clock, utilizing all 24 hours in the day. FedEx has demonstrated their ability to utilize time more efficiently by capitalizing on red-eye flights.  When cargo items being transported, such as freight, are on the ground in the day, those same items can be transported at night by FedEx for the “long haul” and the last stretch of taking the cargo item to the final destination can be completed by the ground forces in the day.  Because of this maximization of all 24 hours FedEx has set the bar for all to follow in terms of productivity.

    Six Sigma thinking can give a business fact-based situation to transform what are considered abstract scenarios and turn them into tangible solutions.
    What is Six Sigma?

    Sigma is a statistical term that measures how far a given process deviates from perfection. The idea behind Six Sigma is that if one can measure how many “defects” it has in a process, it can systematically figure out how to eliminate them and get as close to “zero defects” as possible.

    To achieve the quality of Six Sigma, a process must produce no more than 3.4 defects per million parts. Three Sigma is 93.3% accuracy. Four Sigma is 99%. Five Sigma is 99.7% and Six Sigma is 99.99%. To scale, three Sigma is 1.5 misspelled words per page in a book. Six Sigma is one misspelled word in all the books in a small library.

    Best said by  Hall of Fame football coach Vince Lombardi: “Perfection is unattainable, but if we chase it, we can catch excellence!”
    What are the Process Improvement Methodologies?

    Process improvement methodology has five steps: Define, Measure, Analyze, Improve and Control (DMAIC). These steps are designed to guide teams through a rigorous process of clearly understanding the situation and capturing information, enabling teams to look past the symptoms of a problem and identify the true root causes. After verification of the suspected root causes, the Improve and Control phases of the DMAIC process are used to develop solutions, organize and execute implementation plans, and monitor the results closely to ensure the realization of expected benefits.

    And FedEx’s implementation of the Lean Six Sigma has increased its productivity and brought them a bit closer to perfection.  By using Lean Six Sigma, FedEx has better measured their defects, or practices that are counter-productive, in their process and systematically found a better way to eliminate them and get as close to their goal of zero defects as possible.

    It is becoming increasingly important that both quality and quality assurance are considered in any business that hopes to survive, let alone thrive.  The FedEx organization has employed the Lean Six Sigma methods and techniques for better controlling of both their quality and quality assurance processes within the corporation.

    FedEx has no competition with any other freight or cargo carriers due to one major advantage, its massive size. As of June 2016, the FedEx Express fleet consisted of 659 operational aircraft and another 89 on order, making it the largest civil fleet in the world!  In addition, the average lifecycle of any given aircraft is roughly 22.2 years, meaning that their fleet 600+ is steadily growing because of the low rate of having to replace individual aircraft often.

    How to Design the Ultimate eBook Cover

    Have you ever been so excited to get your next book to read that you just can’t wait to get on the store’s site and find just the right one? Yep, me too! With anticipation, you click on the site to start the search. At that very minute, all of your excitement turns to frustration because all those little thumbnails are crammed with images and words you can’t read. There is just too much happening in that small space.

    Don’t let your book fall prey to the land of ‘I don’t have time to enlarge each and every one of these thumbnails to see what the bloody cover looks like.’

    • Is your cover Big and Bold? Your ebook cover should be easily read even as a small thumbnail picture.
    • Does it look professional? Your cover art needs to look amazing and top notch if you want anyone to read your story and find out what a great writer you are.
    • Does it tell the reader it’s story at a quick glance? The cover of your book needs to tell the reader what the tone of the book is in a few seconds or they are off to the next one down the list. It should make the reader want to buy it without having to go to “read more here”.

    Try getting inspiration from some of the best-selling authors out there. Look at the colors they used, what font it was written in, the information it gives you. This should help you see what readers are looking for in the book they read. Remember, when in doubt, cut it out! Less is always better in this case.